about me

Hi, I’m Priyanka Sethi

Founder of Precious Jewels
What began as a deep love for design and creativity has now grown into Precious Jewels – a jewellery and fashion brand rooted in passion, precision, and purpose.
I’m the founder and creative force behind this venture, which was born from my belief that jewellery is more than just an accessory — it’s a powerful expression of identity, heritage, individuality, and strength.
Every collection is a carefully crafted blend of traditional elegance and modern aesthetics, created in close collaboration with skilled artisans. Whether it’s worn for a special occasion or as part of your everyday look, I want my jewellery to make you feel confident, bold, and beautiful — not just worn, but worn as a statement.
“I don’t ask people to wear my jewellery. I want them to wear statements.”

From HR to High Fashion

My journey began 5 years ago, after spending 15 years in the corporate world as an HR manager. With no formal training in design, I took a leap of faith — starting from scratch, working off a single table, learning through trial and error, and slowly growing through sheer dedication and love for my craft.
The early days were filled with challenges — from sourcing ethical materials and managing production, to balancing creativity with business acumen. But every obstacle only deepened my purpose: to create pieces that are not just beautiful, but meaningful.

The Heart Behind Every Piece

Precious Jewels is a reflection of that journey. Every piece we create carries a part of my story — designed with care, handcrafted with love, and intended to become a cherished part of yours.
Being an entrepreneur isn’t always easy, but building this brand has been one of the most fulfilling experiences of my life. I’m truly grateful for the support, the community, and every customer who chose to be part of this journey.

From HR to High Fashion

My journey began 5 years ago, after spending 15 years in the corporate world as an HR manager. With no formal training in design, I took a leap of faith — starting from scratch, working off a single table, learning through trial and error, and slowly growing through sheer dedication and love for my craft.
The early days were filled with challenges — from sourcing ethical materials and managing production, to balancing creativity with business acumen. But every obstacle only deepened my purpose: to create pieces that are not just beautiful, but meaningful.

The Heart Behind Every Piece

Precious Jewels is a reflection of that journey. Every piece we create carries a part of my story — designed with care, handcrafted with love, and intended to become a cherished part of yours.
Being an entrepreneur isn’t always easy, but building this brand has been one of the most fulfilling experiences of my life. I’m truly grateful for the support, the community, and every customer who chose to be part of this journey.

More Than Just Jewellery

Over the years, Precious Jewels has evolved from a jewellery brand to a full-fledged fashion destination. Today, we offer:
  • Designer Jewellery
  • Elegant Clothing
  • Handcrafted Handbags
  • Luxury Gifting Options for Women
We’re proud to be a one-stop fashion destination for women of all ages. Our mission is to bring you the best in design, material, comfort, and trend, so you always feel stylish, empowered, and seen.

Precious Jewels is more than just a brand — it’s a story of connection, empowerment, and self-expression. Thank you for being part of it.

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